Project: Georgia Tech’s state-level storytelling, impact web portal.
A strategic marketing and communications project to spotlight Georgia Tech’s connections to state- and local-level communities and legislators.
Eric led the digital implementation of Our State:
- Led project management to craft iterative deliverables with cross-organizational members by defining, developing, and fine-tuning web needs with stakeholders.
- Co-constructed project direction on scope, audience discovery, persona construction, and deliverable timelines.
- Constructed custom web toolkit for Our State messaging and feature needs.
- Collaborated with cross-organizational digital media collective to produce and refine visual assets and delivery.