Our State

Project: Georgia Tech’s state-level storytelling, impact web portal.

A strategic marketing and communications project to spotlight Georgia Tech’s connections to state- and local-level communities and legislators.

Eric led the digital implementation of Our State:

  • Led project management to craft iterative deliverables with cross-organizational members by defining, developing, and fine-tuning web needs with stakeholders.
  • Co-constructed project direction on scope, audience discovery, persona construction, and deliverable timelines.
  • Constructed custom web toolkit for Our State messaging and feature needs.
  • Collaborated with cross-organizational digital media collective to produce and refine visual assets and delivery.